You face a long sales cycle, you’re selling high-value solutions that can be difficult to describe, and there are often multiple decision makers involved, each with their own agenda. In your sales conversations you must have a process to follow, a process that takes into account these unique challenges and walks the prospect through the long sales cycle towards the close.

This ebook will introduce you to RAIN Selling^SM, a proven, research-based methodology designed specifically for the complex sale and the challenges you face. We’ll teach you how to go from first conversation to close by implementing the 7 critical factors for successful sales conversations.

In this 29-page report you’ll learn:

• 5 essential tips to building real rapport and trust with clients and prospects
• How to uncover the full set of needs and sell the largest solution set (most sellers only focus on half the story)
• 6 things you need to know (and to prepare) before every sales conversation
• How to balance advocacy and inquiry in your sales conversations to not only uncover needs, but to build trust, share your expertise, and make the deepest connections
• The role trust plays in the sales process, and how it can lose you deals
• 4 steps to crafting and communicating winning solutions